Ultra Music Founder Patrick Moxey on Dance Music Going Mainstream and OMI's Global Success
Whoever would have thought an accordion record would take over the world? I knew the potential was there with the unique violin sound ‘Feel’ had - eastern Mediterranean, Balkan, fantastic.” “We had previously done Edward Maya‘s ‘Stereo Love’. “We knew we had great hooks in the song,” he tells Billboard Dance. Later, a bullish saxophone arrives on mop-up duty, practically screaming “ dance already!” to whatever club-goers are still learning on a wall.Ī friend in Greece encouraged Ultra Records founder Patrick Moxey to listen to “Feel” as it started bubbling across the Aegean, and Moxey picked up a phone as soon as heard it, sensing a similarity to past Ultra hits. Sender’s vocals are mysteriously indistinct, containing references to “19th century atmosphere,” but she plays hide and seek with the beat, burrowing syllables into rhythmic gaps with an expert hand. It winds through three repeated phrases, deviates on the fourth, and passes the baton to a crunchy rhythm section.
The violin in “Feel” arrives quickly - distant at first, as if you’re driving towards a fiddler on the street, but then coming into sharp focus.
#EDWARD MAYA STEREO LOVE BEATPORT CRACKED#
Working off a similar aesthetic blueprint, the producer has now put together an even bigger success: “Feel,” featuring the singer Sena Sener, has amassed over 115 million views on Youtube, cracked Shazam’s Global Top 100 chart, and earned Orhan a deal with Ultra Records.